Sony Bravia Theatre campaign.
Sony. Home entertainment.
Brief
Sony wanted a radical new approach to communicating the benefits of their latest BRAVIA Theatre surround sound products. The message: incredible sound produced by discrete, elegant products that won’t fill your home with wires. The concept: Clean Living. Sony asked Marketplace Creative to create visual and written assets that embodied this concept and communicated the message. The imagery and copy were used in the PR campaign, POS items and the 'art of clean living' brochure.
Challenges
We covered a broad creative scope for the project: creating the graphic design, directing the photography on location and in the studio, and writing the copy.
Results
We created an aspirational style for the BRAVIA Theatre campaign – beautiful and uncluttered – showing the product range in situ in a gorgeous Modernist house. Informal, relaxed copywriting communicated real-world benefits – distancing the range from the traditional stark, glossy, techie feel, and making it accessible, and desirable, to a much broader market.
Marketplace in action
We helped Sony demonstrate how their products can complete the home viewing experience without dominating living space.
