Morse M&S bid presentation.
Morse. IT business enterprise solutions.
Brief
In the extremely competitive world of high-value IT project tenders, there are strict rules regarding the presentation and layout of the actual proposal documents. So how do you stand out from the crowd before your potential client has even read the proposal? The brief was to ensure Morse got noticed and remembered in their all-important bid to M&S.
Challenges
Producing something eye-catching, relevant and exciting while making sure it’s still easy to read, and doesn’t break the rules regarding proposal presentation.
Results
As a result of their high-impact bid and the great impression they made, Morse got to the next stage of the tender stage and were able to present directly to the client.
Marketplace in action
The original presentation of this bid certainly got attention. Marketplace devised a tailoring, made-to-measure theme throughout, and were able to cleverly introduce a vehicle to communicate testimonials and added-value information that usually cannot be included. To arm Morse for their next meeting we produced an animated introduction to their presentation, and created a fun leave-behind that followed the same theme.
