Foster Denovo Employee Benefits launch.
Foster Denovo Ltd. Financial services.
Brief
To design and launch a new business area for Foster Denovo, called Employee Benefits. This identity needed to exist under the main FD brand, but be separately identifiable. Marketing material required: brochure and website.
Challenges
To maintain and support the existing FD branding as coherently as possible, while making sure the Employee Benefits identity is instantly recognisable.
Results
Very positive feedback: both from the client and from their potential customers as well. The brochure and website were launched to coincide with a trade exhibition, and FD were able to noticeably raise their profile and market visibility with the new design.
Marketplace in action
We developed the new look and feel through a consultative process with Foster Denovo, involving their marketing department at all stages to achieve a final style guide that everyone supported. The use of an additional colour, and colour photography (moving away from FD’s traditional monochrome look) led to a fresh, inspiring look for Employee Benefits. We created a brochure and developed the design to work online as well, designing and building a fully content-managed site for the identity.
